I am a London-based commercial strategist and fashion wholesale consultant, working with creative entrepreneurs to help future-proof their businesses.

01

About.

Drawing on twenty years working in fashion wholesale distribution and brand strategy, I connect the dots between building compelling brands and delivering lasting commercial results.

Pairing a no-nonsense commercial mind with a discerning eye and desire to build for longevity, I bring the knowledge and network necessary to simplify the process and eliminate the overwhelm.

02

Current Role.

Commercial Strategist, Brand + Commercial (2011 - present) – Founder We Are Gioca (2022 - present).

03

Previous Experience.

Christian Louboutin – Louis Vuitton – Apropos Showroom – Diane von Furstenberg – Temperley London – Burberry – Linda Farrow – Bionda Castana – The Bridge Co.

04

Skills.

Brand Strategy – Commercial Business Development – Pricing Strategy – Range Planning – Distribution Mapping – Wholesale Distribution and Operations – Retail and Ecomm Optimisation.

05

Thought Leadership.

The Business of Fashion – KPMG Consumer Currents – Bon Magazine – Savigny Partners.

06

Education.

LLB, King’s College (London, 2004) – MBA, SDA Bocconi (Milan, 2008).

“Ceci has been the biggest support in my business and conducting my business. I have learned much from her mentorship and support on the backend in many departments I had no idea played such a big part. I couldn’t have done this with out her and her team and continue to believe she adds immense value.”

– Sheree Small, CEO at Poppy America

“Ceci was an amazing support in the early stages of my business. Having access to a professional with this level of expertise to bounce ideas with was essential in the successful launch of my business. I cannot recommend Ceci enough to any entrepreneur starting out!”

– Estelle Dévé, Creative Director at Studio Dévé

“Ceci is an unparalleled commercial brand consultant. She has both an impeccable eye and insight into the fashion and lifestyle landscape that comes from years of experience and a strategic mindset. Anyone who works with her is sure to get valuable, actionable insights towards a more water-tight business. She's one of a handful of people whose opinion I value the most.”

– Katie Jane Rose, Managing Director at The Bridge Co